AdBridge
For Advertisers

The ad format that
sounds like the host
you already trust.

Trusted Voices gives advertisers access to host-authentic AI ads across an entire podcast network, with the reach and scale of announcer-read spots and the performance of a host read.

The Product

What is a
Trusted Voice Ad?

Trusted Voice Ads are podcast ads delivered in the real voice of the show's host, generated by a licensed, high-fidelity AI replica built from their actual voice. The host reviews and approves every ad before it runs.

The result sounds nearly indistinguishable from a traditional host read, but it can run across an entire network of shows simultaneously, without scheduling, recording sessions, or per-episode production work.

Announcer-Read Ads

  • High reach
  • Low cost
  • Scalable
  • Lower performance
  • Non-native voice
Best of Both

Trusted Voice Ads

  • High reach
  • Host-voice impact
  • Scalable
  • Cost-efficient

Host-Read Ads

  • Highest performance
  • Deep authenticity
  • Higher price
  • Lower scale
  • Lower reach

Source: Nielsen

Why host-voice ads outperform.

Campaigns using a host's own voice consistently outperform announcer-read spots across every brand metric. Audience familiarity and host legitimacy are the key drivers.

+33%
Brand Familiarity
+50%
Purchase Intent
+67%
Brand Affinity
+50%
Recommendation Intent
+60%
Info Seek Intent

What Trusted Voices Is and Isn't

It is

A 3rd audio format for your media plan
Licensed replicas of real, opted-in creators
True-to-form, high-fidelity voice quality
Every ad reviewed and approved by the host

It isn't

A replacement for host-read ads
Off-the-shelf AI voices
Low quality, obvious AI voices
Unauthorized use of anyone's voice

Hear the difference.

Listen to real host voice samples alongside AI-generated Trusted Voice ads, built from the same voice, indistinguishable in quality.

Listen to Examples →

Ready to add Trusted Voices
to your next campaign?

Talk to the AdBridge team about bringing Trusted Voice Ads to your media plan.

Contact Us →