IPVanish - Blue Wire Podcasts
Running across Blue Wire's podcast network with opted-in hosts, IPVanish's AI host-read ad campaign drove 26% more subscriptions than the announcer-read ads. Activated by Audiohook, the ads powered by AdBridge.ai's legally licensed, AI cloned host voices to generate unique ads per show, at scale. Furthermore, the AI host-read ads came within reach of genuine human host reads on performance. The takeaway for advertisers is straightforward: budget sitting in announcer-read and programmatic RON can move into Trusted Voice Ads and work materially harder with zero listener complaints across the campaign.
For the full case study, visit Blue Wire Podcasts
These are samples of hosts' human voice recorded directly from podcast content
These are ad spots generated from the AI-enabled voice replica of the same podcast host
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